Promoting your Facebook Page Archives

Promoting your Facebook Page Archives

promoting your Facebook Page Archives

promoting your Facebook Page Archives

Tag Archives: Facebook ads

If you want to drive paid traffic to a blog post or landing page you should use Facebook ads because they are very affordable. As this chart clearly indicates it costs only $0.25 to reach a 1000 people, cheaper than any other paid advertising method.

But to get the highest ROI for your investment you need to optimize the ad for clicks and you need to optimize your site for conversions. Many people fail with ads because they do not get the basics rights first.

Therefore, to help you get the most out of your ad, I have created this checklist on the 4 things you should do before running a Facebook ad…

Install the pixel:

A simple step you should perform before you run your ad is install the Facebook pixel on your website. The pixel is a code provided by Facebook. When you add it to your website it tracks visitors sent by an ad and shows you when a visit converted.

The pixel can also help you create custom audiences. Custom audience lets you display ads to all the people who visited your website or those who visited certain pages.

This data can be used to create high converting ads as you can target people who are familiar with your work. When you track individual pages you can increase conversions even further as you can serve highly targeted ads. Here’s a great guide from Jon Loomer on how to add the pixel.

Optimize site for sharing:

One way to get free traffic from an ad is by optimizing your website for sharing. People who visit your website from Facebook are already logged in. Hence, they only require the slightest of nudges to share your website.

The simplest way to go about this is by adding share buttons as a study by BrightEdge found that pages with the tweet button get 7 times more shares than those without. Hence, to get more shares on Facebook, you just need to add the Facebook share button.

Another thing you want to do is optimize the thumbnail image that is shared along with the link.

When a link is shared, an image is automatically picked as the thumbnail. If an image that is at least 560 X 292 pixels is set as the thumbnail, then the large thumbnail will appear. If it isn’t of these dimensions, then a small thumbnail (or no thumbnail) will appear.

If the large thumbnail appears your image will look better when shared and will drive back more free traffic.

A page well optimized for sharing is the article The Beginners Guide to Facebook Advertising by Adomas Baltagalvis.

The first thing they got right is the share buttons. They added plenty of them including Facebook share at the top.

And when you click on the Facebook share button the post is shared along with the large thumbnail. It also has a good headline and description as you can see above. This ensures that when a visitor from an ad shares it, it will drive back plenty of free traffic.

They also added an optin form to the side bar and at the end of the post to ensure traffic converts.

So make sure you optimize all your pages for sharing before sending traffic with the ads.

Check text percentage on ad:

Facebook used to have a strict rule that limited the amount of text on ad images to 20%. Ads were rejected when they had more text. They have discarded the rule, but now they limit the amount of reach the ad generates when the image has more than 20% text. If you add too much text you won’t get your money’s worth.

Therefore, always limit your text to less than 20%.

You can easily check the amount of text your ad image contains by using this Grid tool. All you need to do is upload your image and it places a grid in front of it. If text is present in more than 5 boxes it has more than 20% text and you need to delete some of it.

Run a test:

Before you dedicate high budgets for your ad, you need to test it out by only spending a few dollars on it or just running it for a day.

The best option for testing out ads is by targeting custom audiences created from your list or website traffic. You can then upgrade to look alike audiences and continue your testing before moving on to general targeting.

If you meticulously follow a testing process you should be able to get the highest ROI for your ads. Testing should be extremely easy to do now as Facebook lets you conduct split tests.

Testing will also help your ad gather some likes and comments which will increase social proof.

These are the 4 things you should before you run a Facebook ad. Start by optimizing the landing page by adding the pixel and share buttons. Also add a good Facebook thumbnail that is automatically picked when someone shares the webpage.

After that move onto the ad image and analyze the amount of text present on it. Finally, you can test the ad to see how well it converts before going live.

Do you follow a checklist to get the most out of your Facebook ads? What steps do you take before you run your ads? Please leave a comment below.

Источник: [https://torrent-igruha.org/3551-portal.html]
, promoting your Facebook Page Archives

Last Minute Ways to Prepare Your Studio for Black Friday Weekend

It’s okay to admit if you aren’t sure what digital advertising consists of. It has become quite the buzzword in the past few years and now encompasses more than just Google AdWords and Facebook Ads. In this week’s blog post we’ll review the different types of digital advertising and what each is best used for. Of course, we will also give you useful examples you can use at your fitness studio or gym.

 

What’s Digital Advertising Anyways?

First, be aware that you may hear the term “Digital Advertising” interchanged with “Online Marketing” or “Online Advertising”. It’s essentially the same thing. Basically, if you see an advertisement while online, then it is classified as digital advertising. This includes everything from designed banner ads to social media marketing to SEO efforts.

How much should I budget for it?

Based on a recent survey done by Thrive Analytics, small to medium sized businesses’ marketing budgets are on average 14-15% of gross revenue. Meanwhile, a study done by Gartner revealed that 25% of that marketing budget is spent on online advertising. So, based on these figures, if your studio grosses $250,000 per year in revenue your monthly spend for digital advertising would be right around $730 per month.

Our Top 6 Types of Digital Advertising for Fitness Studios:

Google AdWords

Google AdWords are text ads that appear when someone does a Google search. These are PPC (pay-per-click) ads, where you would not pay for your ad to be displayed, but just for each time someone clicks on that ad.

Our advice for fitness businesses: You’ll reach leads that are already warm, as they are actively searching for your services. Be careful to target specific zip codes around you, or your ad spend may end up through the roof. Always use long-tail keywords (very specific search terms like “personal training in Austin, TX”) and avoid broad match (single keywords such as “gym”).

 

 

Google Display Network Ads

These are image ads that display on Google’s large network of websites. Go to websites like www.weather.com and take a look at the banner ad at the very top of the page. If you scroll down the page you’ll see square ads on the right-hand side of the screen as well. Display Ads are also PPC and can be set up to only appear for prospects who have visited your website as a form of remarketing to them once they’ve left your site.

Our advice for fitness businesses: Remarketing is used for lead nurturing, not lead generation. Don’t confuse these two. You’ll still need a method of sending leads over to your website. Don’t stalk your prospects too much to the point of annoying them. Keeping your remarketing duration to about 30 days is sufficient. To optimize your reach, take advantage of all Google’s standard ad sizes when creating your ads.

 

Facebook Ads

I’m sure at this point you’ve seen some Facebook Ads come through your newsfeed. These are PPC ads and have proven highly effective if you have a strategy behind them. They can be relatively cheap from a cost-per-click standpoint. Make sure to setup a very targeted audience to ensure the highest possible return on investment (ROI).

Our advice for fitness businesses: Make sure to have a clear call-to-action in each ad. Do not just announce your new intro offer, ask the audience to buy now. For the best possible conversion rate, create a dedicated landing page for that particular call-to-action. Be thoughtful when building out your audience to avoid paying for clicks that are unqualified (live out of town, can’t afford your services, etc.)

 

 

Instagram Ads

If you’re on Instagram, then you’ve likely seen these ads come across your feed as well. You purchase and set up these ads through Facebook’s Ad Manager interface. You can create video ads, photo ads, or carousel ads (just like on Facebook).

Our advice for fitness businesses: Our experience with Instagram Ads has been that it’s great for branding and spreading the word about your business, but has not been a high lead generator. Keep your ads simple and avoid wordy text overlays on your image if possible.

 

 

Bing Ads

Bing Ads work similarly to Google AdWords. These ads just display on the Bing search engine instead of Google. You pay per click only and they are text ads that appear in the right-hand sidebar.

Our advice for fitness businesses: Some of the fitness studios and gyms we’ve worked with have had great success, but they typically have large marketing budgets for ad spend. You’ll get more bang for your buck on Google AdWords if you’re choosing between the two.

 

 

YouTube Ads

These ads can be displayed in numerous different ways, from banner ads to in-video overlays to in-stream video ads to many others. YouTube gets over 1 billion views a day and has resulted in many videos going viral.

Our advice for fitness businesses: This platform for advertising is largely untapped, so it offers the ability to stand out as a fitness business. If creating a video ad, use a professional. Avoid a video ad that is a “sales pitch” and stick with something simple, personal and focused on your brand. These are best for brand awareness, a new opening studio, or some other new program launch.

 

 

While there are many other types of digital advertising, these are SWETI’s favorites. We’ve seen a lot of success with different types all depending on your demographic, programs, and local market. Contact us for specific recommendations for your business!

Tia Stone, Director of Marketing
Источник: [https://torrent-igruha.org/3551-portal.html]
promoting your Facebook Page Archives

Facebook Marketing

This article was updated on August 12th, 2020.

Finding influencers has become much easier over time – especially with the explosive growth of social media and information that is now available.

You can use available data from social networks and social media analytics tools to rank their influence objectively.

Using hashtags will bring your influencer marketing to the next level by filtering out influencers based on your contextual needs.

For example, if you’re looking for influencers to promote the Audi A4, you don’t need to use generic users who are influential in ‘cars’ — that’s too broad!

Instead, hashtags like #AudiA4 can help you find influencers with true reach and power over their audience to promote the Audi A4.

Want to learn how?

This article will walk you through some simple methods to find influencers on Instagram, Twitter and Facebook using hashtags.

Jump Links:

Why Does Your Brand Need Influencers?
Why Hashtags Matter to Your Influencer Marketing Campaign

Types of Hashtags to Use
1. Industry-Centric Hashtags
2. Branded Hashtags
3. Location Hashtags
4. Celebration / Holiday Related Hashtags 

How To Find Influencers On Instagram, Twitter And Facebook Using Hashtags
Instagram
Twitter
Facebook

Criteria to Select the Best Influencers
1. Build a Long List of Influencers 
2. Examine Their Reach Metrics
3. Consider Relevance 
4. Identify the Level of Engagement 
5. Personality
6. Vet the Content 

Best Practices For Reaching Out To Influencers
1. Establish Brand Goals
2. Engage with Influencers
3. Personalize Your Outreach Approach 
4. Be Part of the Conversation

Why Does Your Brand Need Influencers?

Before we get down to business, let’s first take a look at why influencers are important for your business. 

When you work with influencers, you not only tap into their audience, but also their audience’s network. 

Because of their huge influence, influencers can help increase your social media reach exponentially, drive rich traffic to your website, and most importantly sell your product through their recommendation or by sharing their experience.

If you’re still on the fence about influencer marketing, here are five statistics that will convince you:

Why Hashtags Matter to Your Influencer Marketing Campaign

Hashtags are, no doubt, one of the best ways to find influencers for your marketing campaign.

Why is that so?

Tracking which hashtags influencers are using gives you valuable information that will better inform your influencer marketing strategy. 

For starters, hashtags can help you better understand the conversation themes that influencers want to be a part of. This lets you know what influencers care about.

When you reach out to your preferred influencers, you will know exactly what to offer them so that they’ll want to work with you.  

Hashtags also give you a glance inside of the influencer’s strategy, giving you the chance to know what they think is currently trending in your industry. 

Hashtags can also give you useful competitive data. Taking a look at brand or campaign-specific hashtags that influencers are using within their posts will help you know which influencers are working with your competition. 

Types of Hashtags to Use

When it comes to using hashtags to find influencers to partner with, you have to be strategic in the way you do it. Not all hashtags will be useful to you. Here’s a guide on how to select your hashtags. 

1. Industry-Centric Hashtags

These are hashtags created using broad and common terms that are specific to your niche.

Such hashtags convey exactly what your content is all about without forcing the reader to guess. For instance, #fitness for sports brands and #wanderlust for travel-related accounts. 

2. Branded Hashtags

Branded hashtags tell you directly about the brand. Most brands use their brand name as standalone hashtags. For instance, #Audi.

3. Location Hashtags

Most brands tend to neglect location hashtags, but they are quite helpful in finding influencers interested in your area of business. They are especially fantastic for brick and mortar businesses and travel brands. Location hashtags help increase the scope of your post reach.

4. Celebration / Holiday Related Hashtags 

Most influencers bank on special days like Mother’s Day, Halloween, Valentine’s Day, etc. to promote their content.

Using these hashtags to find influencers can fetch you amazing results especially if you’re planning a celebration-related or holiday related influencer campaign.

How To Find Influencers On Instagram, Twitter And Facebook Using Hashtags

Now, let’s get down to business…

Instagram

If you’re looking to find social influencers, Instagram is a great place to start.

Instagram has grown to be larger than Twitter, and is definitely a tool you should incorporate into your social strategy if you haven’t already.

Recent updates on Instagram have Instagram influencer marketing more effective. Instagram TV (IGTV) for example, allows users to create videos up to 60 minutes long. Influencers can now use IGTV to offer in-depth product reviews, tutorials and  ‘how-to’ series.

Another great update is the ability to schedule posts for Instagram and IGTV up to six months in advance. This means that you can plan an influencer publishing schedule to release regular collaborative content.

But not every consumer is using Instagram.

According to statistics, the majority of consumers active on Instagram are aged between 18 and 24 years. Therefore, find influencers that resonate with this young demographic if they are your target audience. 

So how do you find influencers on Instagram?

One simple way to find social influencers on Instagram is to search for relevant hashtags, such as #AudiA4, and take a peek at the profiles of images that appear in the Top Posts of the hashtag.

You can also use a tool like Keyhole to track hashtags and sort results by highest number of engagements or likes.

You can peruse the profile and compare against metrics such as engagement to determine if they are a viable fit.

When checking their profile, you can also check to see if they have an email on their profile, identify as an influencer, blogger, or have their own website.

Twitter

Twitter is another lucrative platform where you can find influencers.

Many users use Twitter as a direct distribution method, sharing their thoughts, opinions, and resources such as blog posts.

To use Twitter to find influencers, use the search bar and type in the relevant hashtag you’d like to search.

We’ll continue to use #AudiA4 as our example.

You’ll see a timeline of tweets for that particular hashtag. Twitter defaults to displaying the top search results, but you can also sort by latest Tweets, people, photos, and videos.

You can scroll through the list and begin to find influencers for your brand.

Some key metrics to examine when identifying influencers on Twitter are engagement, including Retweets and Likes.

You can click on their profile to learn more about the user, and examine metrics such as their follower count.

Facebook

Facebook is another great platform to use for influencer marketing. The social platform is continuously making updates that seem to be favouring brands if used well. 

For instance, you can now use Facebook Live to broadcast live video on multiple platforms at once. So Live streams by your influencers can now be seen by more audiences around the world.

Influencers can now host Watch Parties and tag branded content partners. Additionally, if you host a Watch Party with an influencer, you will both be able to see the metrics making it possible to measure your ROI.

When it comes to using hashtags to find influencers on Facebook, you might have to dig deeper because hashtags on Facebook are typically used less in comparison to platforms such as Twitter and Instagram. However, there is still a plethora of opportunities to find influencers on Facebook.

In the Facebook search bar, type in the hashtag relevant to your industry that you want to search.

You will see all posts show up. You can choose to filter the search results by who the posts are coming from, post type, tagged locations, date posted, and more.

Explore a users profile to determine if they are a suitable influencer for your campaign.

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand, and will be a good fit for your marketing campaigns.

You can also use Keyhole to identify top influencers within a tracked keyword.

Criteria to Select the Best Influencers

Now that you know how to use hashtags to find influencers on the top three social platforms, let’s see how to select the best influencers for your campaign.

1. Build a Long List of Influencers 

Take a look at the influencers that you were able to find using hashtags and compile an influencer database. Your database should include influencer names, social footprint, personal performance metrics and contact information.

2. Examine their Reach Metrics

Next, categorize your influencer based on reach, which is defined by the audience size. Consider the following categories:

  • Celebrity: Celebrities tend to have a large audience size. However, they also tend to have a less engaged audience. 

  • Macro-influencer: Macro-influencers build their online personal brands to attract large fanbases. Many have a significant presence and are often approached by brands for sponsored posts. The advantage of using macro-influencers is that they have a distinguished voice and brand aesthetic.

  • Micro-influencer: Micro-influencers, unlike macro-influencers, have a smaller following of less than 10,000 but their audience is highly engaged. Just like macro-influencers, micro-influencers build an online following by sharing specific content that speaks to their audience.

3. Consider Relevance 

After you’ve looked at influencer reach, the next thing to look at is relevance. Relevance measures the contextual fit for your brand. Who from your list would be most relevant to your audience?

To answer this question, use brand personas to determine who is appropriate to engage with based on the categories and topics they are discussing. Select influencers who naturally connect to your mission, topics, product or service.

4. Identify the Level of Engagement 

Once you’ve narrowed down your list to the influencers most relevant to your brand, go further down to influencers with the most committed and engaged following. Follower engagement speaks to the influencer’s authenticity. 

5. Personality

Influencers become close business associates during the campaign. You, therefore, want to work with people who are reliable, honest, and professional. 

6. Vet the Content 

Lastly, you want to work with influencers whose content fits your brand. Does the influencer post content that would speak to your audience?

Be vigilant when vetting content for obscenity, profanity, highly political posts, and competitor mentions, as these may make your campaign could quickly backfire.

Best Practices For Reaching Out To Influencers

Once you’ve selected the right partners to work with, you have to reach out to them and request for them to partner with you. Remember, just because you’re interested in working with an influencer does not mean they’ll want to work with you too. How you approach them will help convince them to work with you. 

Here’s how to do it. 

1. Establish Brand Goals

Before you start reaching out to your chosen influencers, you must establish the goals of your influencer marketing strategy. Are you looking to increase sales, heighten your brand awareness, or grow your social engagement?

For your influencer marketing campaign to succeed, it’s vital that you create clear objectives, develop a clear message, and determine the campaign’s potential ROI before approaching influencers.

2. Engage with Influencers

Before reaching out to influencers, follow them on their various social media channels. Engage with their content and their audiences. Show an interest in what they do. This will make starting a conversation with them much easier.

3. Personalize your Outreach Approach 

Once you’re ready to start a conversation with the right partners, tailor your invitation for participation to what you’ve learned about them. Use the research you’ve done so far to solidify the relationship.

4. Be Part of the Conversation

Don’t leave all the work to your influencers. When you partner with influencers, make an effort to take part in the conversation during the influencer marketing campaign. Produce valuable content for your blog, share your opinion on topics trending in your industry, etc. This will drive organic traffic to your campaign and give it more relevance.

Wrapping Up

Using hashtags to find influencers on Instagram, Facebook, and Twitter will help identify users who may already be positively engaging with your brand and will be a good fit for your marketing campaigns.


Related Articles:

How Do I Measure Hashtag Performance?

How Much Instagram Influencers Cost: A Guide to Influencer Marketing Pricing


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free.

Categories BlogTags Facebook Marketing, Instagram Marketing, Twitter MarketingИсточник: [https://torrent-igruha.org/3551-portal.html]
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